What is Search Engine Optimisation?

Search Engine Optimisation or SEO means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they’ll be found.

When people use the internet they often use search engines such as Google, Yahoo, MSN to help them find what they’re looking for. They enter search criteria into the search engine and search results are returned i.e. links to web pages and web sites relevant to their search. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

There are many factors which can influence the position of your web site in search engine results lists. Here are just a few of them for you to consider:

1) The quality and relevance of the content on your website
2) How often you update your website with fresh content
3) How many relevant sites link to yours
4) How old your site is

In addition to considering and acting on these factors there are many other techniques which can be used to improve your results and to ensure your web site is well visited by the search engines. Although you do need to play a part in the on-going SEO process many of the technical aspects of SEO are something we can take care of for you.

Contact Us for more information on how we can help to optimise your web site.

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