Silver Lion Trading Company

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31st May, 2017

A new website for the Silverlion Trading Company who supply beautiful tiles at reasonable prices. 

Silverlion have supplied tiles to the trade for over seven years and in 2002 decided it was time to make their own tile collections available to everyone through The Silver Lion Trading Company an independent wholesale / distributor company.

Although they had an existing website it required a significant update and Silver Lion were introduced to Pedleyonline by one of our existing customers.  Silver Lion were very clear on how they wanted the website to look and the functionality required.

A responsive / mobile friendly website which, although minimal and clean, oozes style and class and is the perfect online catalogue for showcasing their beautiful high quality tiles.  Silverlion commissioned a selection of both lifestyle and product photographs for use on their website with each product page detailing tile specifications such as sheet size, quantity per m2 and of course, price.

Silver Lion Trading Company

Products have been organised into categories and there is also a search facility available.  The website has been developed in content management system WordPress which means the business owners can make updates themselves which is particularly useful for product additions and amendments.  Although there is no option to buy online, aspects of WordPress Woocommerce functionality have been adopted to deliver the functionality and organisation necessary for this project.

In addition to the lifestyle images available in the product and catergory pages, there is also a collection of inspirational images in the Projects Gallery.  The Projects Gallery uses lightbox functionality which means that thumbnail images are clicked on and expand to a large size image on screen.  The gallery can be navigated by scrolling forwards and backwards.

Silver Lion Trading Company Website

The Latest News section allows Silver Lion to include editorials on industry news, new product launches, exciting new plans, completed projects.  Each news item displays a snippet and featured image followed by a ‘read more’ tag to access the full post.  This blog style section of the website is again completely accessible to the business owners putting them in control of their website communication and updates.

Whilst on the subject of communication, Silver Lion make use of social media platforms, Facebook, Twitter, Google+ and Instagram and links to these are available in the website header and footer on each and every page, accompanied by their contact telephone number.

Gallery / Brochure Website

One key piece of functionality required was provision of a dealer locator.  The website includes the facility to search for your nearest Silver Lion Tiles stockist by entering a Post Code, Town or City to begin your search.  Local stockists are shortlisted and located on the map, the full address and contact details are returned and a link is presented should you wish to get directions.

Please check out their new website at