PRJ Flooring Website

PRJ Flooring Website

A new brochure-style website for flooring specialists PRJ Flooring. PRJ approached Pedleyonline following a recommendation from one of our existing customers. We discussed website aims, the PRJ Flooring business, brand, image, style, and website content, and functionality along with search engine ranking. We went on to provide a website proposal summarising all we had discussed, and outlining the scope, estimated costs, and timescales associated with the proposed website build.

Once agreed, we set to work developing the new website in WordPress, consulting PRJ business owners along the way with screenshots of the early website layout, and throughout the build. Once the site was approved and complete, we made it live, putting 301 redirects in place. We also submitted the new site to Google and other search engines. Secure SSL Web Hosting is organised and managed by Pedleyonline.

The PRJ Flooring website is fully responsive, which means it can be viewed and navigated well from mobile phones, tablets, desktop computers, and laptops. The website has many navigation options including the top menu, footer links, image panel links, links on manufacturer logos, contextual menus, and anchor keyword text links.

The website displays according to the type of device being used to access it. Part of our job in developing the site is to ensure that it looks great and works well at all resolutions and for the type of device being used.

The site has a widescreen layout and uses a combination of lifestyle images, showroom images, and manufacturer product images throughout. It uses the PRJ Flooring business logo with themes, colours, backgrounds, and graphics all designed to complement the brand. The website is on-message, has links to social media pages, Facebook, Instagram, and Twitter and a clear call to action exists on each.  In addition to this their telephone number is permanently available in the website header and the address and opening hours are in the footer.  The Contact Us page has full contact information and also includes a secure online contact form.

All of the website content in use on the website is unique to PRJ Flooring and relevant for each page. Well written, informative, and rich in appropriate keywords and phrases, the content is regionalised to take account of their target areas of Shipston on Stour and all surrounding areas including Stratford upon Avon, Banbury, Leamington Spa, Solihull, Warwick, Henley in Arden, Evesham and many others.

The website includes a specific page for Carpets, which highlights PRJ as suppliers of Cormar, Brockway Carpets, Riviera Home, and Alternative Flooring brands. A Commercial flooring page for Altro, Polyflor and Gerflor brands, and Luxury Vinyl Tiles featuring Amitco.  PRJ are registered suppliers, stockists, and installers of Karndean Design Flooring, so naturally we included a page dedicated to Karndean.

The website has a gallery page that shows images of flooring installations completed by PRJ Flooring using lightbox image functionality.

Following the launch we worked with PRJ Business owners to expand and develop their website further to ensure it continues to meet the needs of their business and their customers. Expansion of the site included the addition of customer reviews taken from their Facebook page and Google local listing. New flooring manufacturers have been added to the site, for example, Alternative Flooring.  New website content was added and existing content was tweaked to introduce the opening of their new Shrewsbury Flooring showroom and the areas they cover from that location. A blog was added to the site to allow PRJ Flooring to independently add news, articles, and information to the website. Frequently asked questions have been developed and added to the website in an accordion-style layout.

WordPress is an excellent platform for the development and expansion of any website, whether it’s the addition of new content or additional functionality requirements. We continue to work collaboratively with PRJ Flooring business owners to improve their website.

The PRJ Flooring website was delivered on time, on budget, and it ranks well. At the time of writing this page, the PRJ Flooring website ranks on page one on Google for many of the keywords and products, combined with the areas they cover.

Read more about PRJ Flooring Services in our web design blog.

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