A new website for Shipston on Stour based, PRJ Flooring Services. PRJ are flooring specialists for Karndean, Amtico, LVT, Laminate, Carpets, and Flooring for Shipston on Stour and a wide surrounding area. Areas covered include Solihull, Warwick, Leamington Spa, Henley in Arden, Banbury, Moreton in Marsh and Stratford upon Avon.
In addition to their Shipston on Stour showroom, they have also opened a new flagship flooring showroom in the heart of Shrewsbury at the popular Battlefields Enterprise park. The Shrewsbury showroom is open 6 days a week and has a full range of Amtico products on display. PRJ Flooring are retailers and installers of Amtico flooring products, amongst other flooring manufacturers, for Shrewsbury, Shropshire,
The new website is built in WordPress with a mobile-friendly/responsive design. The website uses the existing PRJ Flooring Logo in the website header and colours from their branding and logo are used as an accent colour, and in graphics used throughout the site.
The design is widescreen and clean on a crisp white background. A horizontal navigation menu lines up the series of services and brands available from PRJ Flooring including Amtico, Karndean, Carpets, and Commercial Flooring. The home page offers a variety of navigation opportunities including image panels, a submenu, anchor text links, links placed on manufacturer logos, and links available in the website footer, which all take visitors to key areas of the site. The website’s responsive design means it also navigates well on mobile and tablets.
The services pages, and indeed the brand pages, which include Amtico and Karndean each provide more comprehensive information which is unique and relevant to the page, a clear call to action to request a free quote, and also an extensive selection of lifestyle images showcasing the flooring products on offer. The Carpets page has information on Brockway Carpets and Cormar Carpets.
The Gallery on the website provides a good selection of examples of completed flooring installations by PRJ Flooring Services. All gallery images are displayed in a lightbox image gallery which means a larger version of the image is presented when selected.
In conjunction with the reviews page, which shows excellent reviews collected from Google and Facebook, the professionalism of the website, and PRJ’s experience and longevity in the flooring industry, the website is well-placed to convert visitors to customers.
PRJ Flooring Services are based in Shipston on Stour however they supply and install flooring across a wide area including Stratford upon Avon, Banbury, Leamington Spa, Warwick, and Solihull and this is made clear on the website.
Facebook, Twitter, and Instagram pages for PRJ Flooring are linked to the website, and vice versa, and these social media channels are used to engage with customers and potential customers, raising awareness of the products available and showing off completed flooring projects and those in progress.
PRJ Flooring are experts in their industry with a combined 70 years of experience in the flooring industry. They encourage customers and potential customers to get in touch with questions, to enquire about samples or to get a free quotation. They have also compiled a selection of frequently asked questions to help customers with common queries. A secure online contact form is available on the website and accompanies the address, email, phone numbers, and areas covered. The PRJ Flooring contact telephone number and links to social media are always available on the website header.
In terms of website ranking, PRJ Flooring already ranks on page one on Google for many of the keywords and products combined with their areas covered.
The transition from the old website to the new one was handled seamlessly with redirects put in place to safely transport visitors to the old site to the new during the short period Google was indexing the pages of the new website.
SSL Web Hosting is provided by Pedleyonline. The website was delivered on time and on budget. Since the go-live date, we have liaised with PRJ Flooring providing suggestions for website development, some of which have already been implemented.