Midwest Marketing Limited

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4th February, 2014
Midwest Marketing Motorcycle clothing website

When Midwest Marketing Limited approached Pedleyonline about a new website they were already a well established business with an existing website, logo design and domain name.

They were simply looking to refresh their web presence and bring things up to date.

The brief was for a website they could update themselves and which allowed them to display their products, give dealers the information needed to enable them to sign up and the ability for customers to search for the nearest dealer stocking their merchandise.

The new website is built in WordPress which is a content managed system and allows the website owner to take control of updates and website content. Midwest Marketing can change text, images, add / edit / remove products and categorise them and likewise to make changes to their dealer network.

The Midwest Marketing brand identity was already in place with an established logo design however we freshened this up for use on the new website, though essentially it is the same and still recognisable.

Midwest Marketing Limited Website

Midwest Marketing Ltd imports and distributes motorcycle clothing and accessories in the United Kingdom and throughout Europe to the Motorcycle trade. Their new website is a catalogue style website which advertises the products they have available but without the facility to buy online. Though this was not required it is completely possbile to offer e-commerce for this type of website and it can even be added retrospectively.

Each product has it’s own indiviual product page including product descriptions, specifications and multiple images. Products are organised into categories / departments including sub-categories and can be viewed by product type or by manufacturer.

Midwest Marketing Limited Website

There is a site wide search facility and the home page includes links to featured products. Key products scroll across the homepage adding a dynamic element and when selected navigate to the full product page.

For easy navigation there is both a horizontal and vertical navigation menu, search facility, links placed on images and within panels and also handy footer links.

Manufacturer logos present on the home page also provide graphical links to products available from the selected manufacturer.

The Dealer Locator page includes a map showing dealer locations which is accompanied by a list of stockists. When selected the Dealer’s address and contact information is displayed and there is even a link to obtain directions. A dealer can be located using the ‘find locations’ functionality whereby the user enters their postcode to search for local stockists. Dealer information can be added, edited or removed by Midwest Marketing independently.

Dealers can sign up by accessing the Dealer Application Form which is a downloadable pdf document available on the website or they can make initial contact via the secure online enquiry form or using the contact information on the Contact Us page.

The website has links to existing Midwest Marketing social media pages on both Facebook and Twitter where they carry out some of their off-page SEO activity.

The website has been built using good basic on-page SEO techniques and we are always available to offer advice and SEO services to help improve Google ranking if required.

We also created 3 single page micro-sites for each of their popular brands.


Pedleyonline are providing web hosting and mailbox services for Midwest Marketing.

To see more please visit – www.midwestmarketingltd.co.uk