Midlands Motorhomes offer high quality, affordable motorhome hire in the West Midlands and Worcestershire.
The new website is a responsive / mobile friendly design and an excellent online brochure for a Motorhome holiday experience.
Midland Motorhomes Ltd had an existing website which they were looking to revisit and improve on and they were keen find someone local to work with and to help them not only build a new site to meet their initial objectives but also to work with them to develop it further in the future – which will be our pleasure!
Midland Motorhomes were introduced to Pedleyonline via a recommendation and mutual friend (thanks Andy!) and following a discussion surrounding website goals, image, budget and timescales a website proposal was prepared, received, read and accepted and the wheels were in motion.
Key objectives were to create a new logo for Midland Motorhomes for use on the website and other materials. The website was to have a more professional image yet still be welcoming and friendly. The previous website had become a little dated and no longer reflected their business. The display, layout and navigation of information was important and they wanted to make information easier to read. The website needed to showcase the high quality accommodation a luxury motorhome provides – and it certainly does a great job! It also needs to generate leads and convert website visitors to holiday bookings!
All existing content was reviewed and improved on. The website was expanded to include individual pages for each of the motor homes within their fleet with the full fleet line up acting as a hierarchy page ‘Our Fleet’. Each motor home page includes internal and external images, recommendations for the ideal and maximum occupant capacity and a description outlining the accommodation and key features. Also present are the hire prices for low, medium and high season and links to more information or to make a booking. Prices are also available centrally for the whole fleet on the Prices page.
Motorhomes features and optional extras have their own areas and describe the extent of the home-from-home experience possible on a motorhome break. The feature page includes a series on images in a lightbox gallery to whet your appetite for the comfort and convenience you can expect to experience on your motorhome break. Optional Extras details the items available to make your holiday run a little more smoothly such as a Linen Pack or a Grocery Pack, Maps and Guide Books, Generator hire etc
The homepage has a full screen layout with a changing image banner, top horizontal navigation menu and further navigation options to key areas of the site are presented through four clickable images and headings and a selection of links presented in the website footer.
Each page has contact details displayed in the website banner accompanied by social media icons and links. Page content is comprehensive, easy to read and provides a clear call to action to get in touch to either obtain more information, arrange to view one of the motorhomes or book a motorhome holiday.
The display of pricing information was streamlined and improved through use of tables and the centralisation of common information. Larger images were used to show just how luxurious, comfortable and well equipped the motorhomes are.
A Booking Enquiry Form and Contact Us Form make it easy for prospective hirers to make contact with Midland Motorhomes and these pages also contain lots of useful information about location and the process for viewings and bookings. Useful Links and Resources provides links to websites identified by experienced Midland Motorhomes business owners such as finding somewhere to stay, clubs and organisations, travel information and travelling abroad.
The finished website is inspirational and we feel it really sells the motorhome holiday experience!
Web hosting is provided by Pedleyonline. We’ve also begun our journey to developing Midland Motorhomes further with great new content coming soon.
Please visit – www.midlandmotorhomes.co.uk