I want to set up an online store but I can’t decide what to sell. Any ideas?

It pays to do some in-depth research before venturing into any new business and online retailing is no exception. You may not have the overheads of a bricks and mortar shop but there is still a considerable amount of time, effort and investment required in launching your business and getting your online shop up and running.

We can’t tell you what to sell or what will be successful for you but here’s just a few tips to help you make that all important decision.

  • Work with something you are passionate and knowledgeable about.
  • Consider offering a niche product – a product that is made and marketed for use in a small and specialised but profitable market.
  • Understand who your customers are and what they want.
  • Research the competition
  • Choose something sustainable
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