How do people get to know about my Facebook page?
Initially you’ll invite some existing contacts to visit your page and hopefully they’ll ‘like it’ When a user ‘likes’ a page or a post on Facebook this is brought to the attention of their friends as it appears in their news feed. The desired effect is that seeing that their friends like something they too will visit and will ‘like’ your page. Users also have the opportunity to ‘share’ a post with their friends and contacts which again will bring traffic to your site.
In addition to the viral marketing provided by Facebook friends via their news feeds Facebook html pages are also indexed and listed by Google which means your Facebook page may be reached as a result of a search engine enquiry. Another good practice is to include links to your Facebook page on your website, email footer and any business stationery.