Toasty New Website for Fireplace City

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29th April, 2016

Redditch based Fireplace City have a new website, branding and a toasty new colour scheme!  The new mobile friendly / responsive website is an on online showroom of just a small selection of the fires, stoves and fireplaces on offer at Fireplace City.  Fireplace City have a wider selection on show at their fireplace showroom in Redditch, the details of which can be found on the contact us page alongside a secure online contact form.

Multiple navigation options are presented from the homepage including a horizontal navigation menu, links placed on image panels and manufacturer logos taking viewers through to the appropriate product page and an on-page secondary contextual navigation menu which features on all pages of the website. The contextual navigation menu directs website visitors through to the pages most relevant to the content they are currently reading.


A combination of manufacturer images and showroom photographs have been used throughout the site in panels, on-page and in dynamic widescreen image holders.  All text content is unique and relevant to the page.

Good basic on-page optimisation techniques have been adhered to and use of alt image tags, meta description and title tags using appropriate keywords and phrases.

The site is completely expandable and ideas for future development include the addition of customer reviews and frequently asked questions.  This new content will improve the site not only for Google with the inclusion of a wider range of keywords and phrases but also to reconfirm Fireplace City’s expertise in their industry and convert website visitors to showroom visitors.


Pedleyonline also assisted with the transition from the old website to the new one and we provide their website hosting.

Please check out their brand new website at –