First you need to set up a page. Once you’ve set up a page you need to get people to ‘like’ your new page and start to build an audience.

From there on it’s down to you to keep your audience entertained. Facebook is a great platform for marketing your products and services but people don’t always want to be subjected to the hard sell! It’s also important to give your customer reason to visit the page.

– Add content frequently
– Keep it informative and useful
– Post news or special offers
– Provide tips and tricks

As we’re sure you are aware social networking sites are extremely popular and facebook alone has more that half a billion users – that’s a lot of potential customers! Facebook is an excellent communication tool.

If you already have a personal Facebook page then you must create your new page from your existing page. This is necessary to comply with Facebook rules. Don’t worry, there will be no visible link between your new page and your personal page or you as an individual. Your role as administrator for the new page is completely anonymous and all that is required to be administator for a page is your acknowledgment that you are authorised to act on behalf of the business or organisation which the page represents.

Yes, you can include a Facebook link on your website which when clicked on will transport people to your Facebook page. Here they will have the opportunity to ‘like’ your page. This means they will become part of your Facebook following.

Likewise, if someone who has yet to visit your website views your Facebook page they will learn from your Facebook page (if you have one) what you’re all about and will be invited to visit your website.

It’s also a good idea to add a link to your Facebook page to your standard email signature.

Initially you’ll invite some existing contacts to visit your page and hopefully they’ll ‘like it’ When a user ‘likes’ a page or a post on Facebook this is brought to the attention of their friends as it appears in their news feed. The desired effect is that seeing that their friends like something they too will visit and will ‘like’ your page. Users also have the opportunity to ‘share’ a post with their friends and contacts which again will bring traffic to your site. In addition to the viral marketing provided by Facebook friends via their news feeds Facebook html pages are also indexed and listed by Google which means your Facebook page may be reached as a result of a search engine enquiry. Another good practice is to include links to your Facebook page on your website, email footer and any business stationery.

Twitter is a website which offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page.

Twitter can be used on a purely social basis however it’s also a great communication tool which can help you to create good business relationships. Twitter is free, your target audience is likely using it, your competitors are probably using it too. Twitter helps you increase your online presence, increases web traffic, assists with market research and helps you engage with customers and industry contacts and build effective relationships.

DO identify your ideal audience

DON’T follow too many people

DO take time every day to interact with your followers

DON’T be an annoying self-promoter. Balance your tweets with non-promotional Tweets and meaningful conversations

DO listen—You can’t build a strong relationship if you’re doing all the talking.

DON’T hide behind corporate speak— give it some personality!

Simply navigate to https://twitter.com/signup

Yes, you can add a Twitter link to your website which when clicked on will transport people to your Twitter Profile where hopefully they’ll choose to follow you.

It’s also a good idea to add a link to your Twitter Profile to your standard email signature.

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