Search Engine Optimisation or SEO means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they’ll be found.
When people use the internet they often use search engines such as Google, Yahoo, MSN to help them find what they’re looking for. They enter search criteria into the search engine and search results are returned i.e. links to web pages and web sites relevant to their search. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.
There are many factors which can influence the position of your web site in search engine results lists. Here are just a few of them for you to consider:
1) The quality and relevance of the content on your website
2) How often you update your website with fresh content
3) How many relevant sites link to yours
4) How old your site is
In addition to considering and acting on these factors there are many other techniques which can be used to improve your results and to ensure your web site is well visited by the search engines. Although you do need to play a part in the on-going SEO process many of the technical aspects of SEO are something we can take care of for you.
Contact Us for more information on how we can help to optimise your web site.
To get the best results SEO isn’t something to be done once and forgotten about. Effective SEO requires continued updates, tweaking and loving care. We can help with optimising your web site but you also have to play a part.More extensive SEO can be completed upon request at any time. Please Contact Us for a quotation to assist you in optimising your web site further.
It is crucial to understand that site promotion is a long-term, low-intensity effort. You can get into the search engines in a few short weeks but it can take years to develop a site that gets top rankings. SEO doesn’t guarantee top rankings. Different search engines have different criteria and what ranks high today may not rank high tomorrow. Be prepared for site positioning to change regularly and radically. Remember, successful SEO is an on-going project.
The main responsibility you have is to ensure that your site is filled with good quality relevant content and that it is updated frequently with fresh content. In short – don’t neglect your web site – it’s a valued member of your sales and marketing team!
There are two types of search engine optimisation, on site optimisation and off site optimisation.
On site optimisation is about ensuring your site is constructed professionally, follows the rules laid out by the search engines, Google Webmaster Guidelines, and is regularly updated with great new relevant content.
Off site optimisation employs other techniques such as indexing, content distribution, link building and social media.
Pedleyonline can help and advise on all aspects of SEO. Contact Us today for advice on SEO.
There are no guarantees that any amount of SEO will get you to No.1 regardless of the price tag! Be careful – there are some really big players out there, who make really big claims and present even bigger bills for search engine optimisation. Proceed with caution. If you have the money to invest and you feel it’s for you then please make sure you explore all options, do your research and choose your partners carefully. There is much you can do yourself and with our help before you decide to call the big boys in!