Responsive web design is an approach that involves developing websites that provide optimal viewing and navigation with the minimum of re-sizing and scrolling across screen.Responsive websites give the best possible interaction and experience for the user across a wide range of devices from desktop computers, laptops, tablet and mobile phones. The result is based not only on the type of device being used but also other factors such as the screen size, screen orientation and browser type.

In a nutshell, a responsive website adapts and resizes content and layout based on the device it’s being displayed on.

A mobile-only site is a completely separate website to your primary website. It is often a simplified version of the site and the layout and content is designed specifically for the best experience when being viewed on a tablet or mobile phone.

Whilst a mobile-only site is often cheaper to develop it does have disadvantages in terms of search engine optimisation, loading issues and of course the need to maintain and update two websites going forward. It can also make any marketing efforts more challenging e.g. which site do you promote and link back to when posting on social media?

Personally, we recommend responsive websites over mobile-only website however the decision is yours and will depend on your budget, timescales, your target audience etc. Give us a call, we’d be happy to talk it through with you.

Only if you choose to retain your primary website and opt for a mobile-only website in addition to this. If you choose to make your primary website a responsive website you will only need one website.

A responsive website is a single website that adjusts itself to fit any mobile screen. It uses the same website elements however it will automatically rearrange the components of the page and scale images based on size so that it can adapt across different devices.

A mobile website is usually developed in addition to the desktop version and it’s designed specifically for mobile devices. There is usually a reduced amount of content on a mobile site and the design is simpler and excludes features which don’t work or translate to mobile, e.g. Flash

It’s true to say that having a responsive website is becoming more important because more than half of all internet traffic is now mobile traffic. Also, Google has recognised this trend and has begun to boost the rankings of sites that are mobile friendly where the search has been made from a mobile device. The question to ask yourself is ‘do your competitors have responsive websites?’

As with all web design it really does depend on your requirements. Please get in touch and we’ll be happy to discuss it with you and let you know how much it’ll cost.

In some cases yes you can. Please contact us and we’ll see what’s possible and give you an idea of the costs involved.

Getting a good ranking on Google is tough and there’s many, many factors considered by Google. Whether or not your site is responsive / mobile friendly is just one criteria which will be considered if the search is made from a mobile device. This means that on a level playing field, for example both your site and your competitors site are equally good on all other points yet your site is mobile friendly where theirs isn’t, then the theory is that your site should be ranked more favourably by Google when the search is made from a mobile device.

There are lots of advantages to having a responsive website.

These include:

  • A superior user experience for anyone viewing your website on a handheld or mobile device
  • A more favourable ranking on Google where the search has been made from a mobile device
  • Only having one website to concentrate your efforts on
Web Design Frequently Asked Questions