CJ Tree Surgeons

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15th May, 2016

A new website for CJ Tree Surgeons – professional, affordable tree surgeons operating in Bromsgrove, Redditch, Droitwich and the surrounding Worcestershire area.

Business owner James was introduced to Pedleyonline by an existing customer and the initial brief was to review, analyse and make recommendations for improvements to his existing website. Feedback, recommendations and costings were presented back to James along with our ideas and prices for a brand new website. James opted to develop a new site and promised to be in touch soon as he was also in the process of redeveloping his company logo.

A few weeks later we received the new branding and set to work on delivering the ideas laid out in our web proposal. A website mock-up was presented for discussion around image and layout and once the build was underway screenshots were sent over at various key stages of the project to check we were on the right track. Much of the content was harvested from the existing site, improved and re-organised within the new responsive website structure.


The focus was on improving the website’s ability to convert visitors to customers, making it more on-message and using good practice on-page search engine optimisation techniques to help with the site’s page rank.

The new site has a horizontal navigation menu, widescreen background image, Lightbox image gallery and a navigation system and website layout that responds and adjusts according to the type of device being used to view it. The website looks great, is easy to use and contains all of the information you need if you need to get a tree chopped but don’t want to get your hands dirty.

An extensive gallery, customer reviews and links to social media all show this to be a very active, enthusiastic and service driven local business.


Whilst the new website is informative, welcoming, easy to navigate there is room for future site development that will help serve customers but may also help with SEO. The introduction of individual services pages would mean that CJ Tree Surgeons could provide their customers with more detailed information about the process and benefits of each service they provide. Frequently asked questions would also be an area for consideration for the future.

Please check out their brand new website at – www.cjtreesurgeons.com