AS Locks & Services Website

AS Locks & Services

A responsive / mobile friendly website developed in WordPress for Worcester based locksmiths, AS Locks and Services. AS Locks had an existing website from another web designer which they felt wasn’t performing particularly well for them. The main objectives for the new website were to improve website performance in terms of both rank and conversion rates.

Following a thorough review of the old website and a discussion around detailed requirements a website proposal was produced for approval and a website mock-up allowed us to look at and discuss image, layout and navigation. The working website framework was created based upon the mock-up. The responsive framework means that the website displays according to the type of device being used to view it which is almost essential for this type of business where their target customer is likely to be locked out of their property and using a mobile phone to look-up and call for an emergency locksmith!

The website has unique, relevant, on-page text content and supporting images. It is on-message, with a clear call to action and backed up with a wealth of excellent customer reviews which are mirrored on Facebook, Google and Checkatrade.

Once the website was ready we planned the transition carefully with the implementation of 301 re-directs to capture any traffic going to the old site and re-direct it safely to the new equivalent page.

The project objectives were achieved with site appearance, performance and search engine ranking all improved.

Web Hosting and SSL certificate provided by Pedleyonline.

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