Are there any tips for choosing a good domain name?

It’s all a matter of opinion but here’s our two pence worth!

Keep it short – if it’s too long people will find it harder to remember and also there’s more chance of them mis-typing it

Name your site/business after its domain name, for the simple reason that when people think of your website, they’ll think of it by name. If your name is also your URL, they’ll automatically know where to go. For example, when people think of Pedleyonline, they don’t have to wonder what URL to type into their browser to get there because the name of the site is also the URL.

Hyphens – Should you get a hyphenated name? Disadvantages – people may forgot about the hyphens and end up at your competitor’s website. Relaying a web address which contains hyphens verbally can be difficult and there may be a tendency to forget to mention the hyphens which again could send traffic to your competitors. Advantages – search engines may distinguish your keywords better meaning your site may be listed more prominently in search results for those keywords occurring in your domain name. Using hyphens may make it possible for you to secure the domain name you really want if the un-hyphenated version is already taken.¬† Our honest opinion is to steer clear of the hyphens.

Plurals and other forms (such as chocolate.co.uk, chocolates.co.uk, mychocolate.co.uk, thechocolate.co.uk) For plurals the ‘s’ is so easily missed off that we feel the plural forms are best avoided. If you decide on an alternate form, such as mychocolate.co.uk then be sure to always refer to and promote your web site and business using the full domain name form.

There’s lots more to consider when choosing a domain name. We’re always happy to advise you or we can suggest potential domain names for you. We’ll help you make the right choice and we’ll secure the domain name on your behalf.

Please Contact Us for more assistance with domain names.

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