When someone visits your Facebook page ordinarily the first page they will see is your Wall or News Feed. It is however possible to add an additional page which is a welcome or landing page and to adjust your settings so that this is the default landing page for any new visitors or people who have yet to 'like' your page. The welcome page should welcome the visitor to your page and tell them who you are, what you are about and why they should 'like' you. Welcome pages can contain images and text and are often created using html code.

Facebook research shows that Facebook pages with customised welcome tabs grow approx 38% faster than those without.